First principles
Start with the real problem, actors, constraints, data, failure modes, and trade-offs before picking tools.
Case Notes for SaaS builders
AI-first SaaS engineering from first principles.
Real product problems. Practical architecture. Zero-cost starts. AI-first scale. We investigate how modern SaaS systems are designed, built, measured, and grown.
Zero-cost starts
Build lean first. Use free and low-cost infrastructure until the product earns its complexity.
AI-first scale
Add AI where it improves workflows, context, and decisions — with guardrails, auditability, and human control.
Latest investigations
Latest case files
Case Files
Case #001: Designing an ATS Candidate Pipeline From First Principles
A practical system design breakdown of an applicant tracking candidate pipeline, from actors and states to audit logs and AI-first workflows.
Zero-Cost Stack
GitHub Pages vs Vercel vs Cloudflare Pages: Best Hosting for a Blog
A practical comparison of GitHub Pages, Vercel, and Cloudflare Pages for a fast, cheap, SEO-friendly technical blog.
Zero-Cost Stack
The $0 SaaS Stack: How to Launch Before Paying for Infrastructure
A practical starting stack for SaaS builders who want to launch lean, stay fast, and avoid premature infrastructure costs.
Content pillars
What we investigate
Case Files
System design and architecture investigations from real SaaS problems.
Build Log
Lessons from building SaaS products in public, without fake guru energy.
AI-First SaaS
Practical AI workflows, agents, guardrails, and product decisions.
Data & Analytics
SQL, product metrics, dashboards, and data engineering for SaaS builders.
Zero-Cost Stack
Founder-friendly infrastructure choices before you actually need scale.